5 Secret tricks to improve your Facebook Ad effectiveness

Aug 17, 2021 | Social Media Marketing

At this point, most small business owners acknowledge the importance of Facebook ads. The platform has opened the door to a mass of untapped, new customers who are interested in your product or service. It is the platform to be on if you want to get in front of the right audience, but you need to be willing to spend to make it happen. However, picking the right approach to your ad spend is key to making it work for you. This article will give you an overview of the trends you need to look out for in order to get maximum return from your Facebook ads investment.

1. Test different Facebook ad copy lengths.

When it comes to Facebook ad content, there is no such thing as a “golden length” that guarantees success.
It’s a good idea to experiment with different ad copy lengths to see what performs best with your target audience.

For a Facebook ad, we recommend making several copies.

Short and to-the-point (one-liner copy)
Sweet & Medium (three to four sentences)
Long and in-depth (one or two paragraphs)

2. Don’t Put Too Much Emphasis On Grammar

Because Facebook is a more casual medium, an informal ad text isn’t always a bad thing. Try to develop ad content that suits your target demographic’s communication style, especially if they are younger (under the 30s).

However, if it goes off-brand, we don’t advocate being too casual.

3. Make use of casual images.

For a Facebook ad creative, your images do not have to appear like they were captured during a professional photoshoot. Images that feel more real and informal often do well on Facebook and Instagram. Experiment with creatives that appears to be something you could see in the news feed from your friends and family.

It is better to relax focusing on ad visuals and seeing what type of impact it has.

4. Test Emojis and Reels-Like Creatives in Facebook Ads.

I also have two entertaining tips for you to test with your Facebook and Instagram ads. The first is to use emojis. Using emojis in ad copy and images has helped us achieve a lot of success. Don’t be scared to experiment with emojis and observe what your audience responds to. You might be shocked to learn that people adore emojis.

Experiment with Instagram Reels–style material in your Instagram story ads as well. Shorter video material is more dynamic and entertaining, and it will be the next significant trend in ads in 2021. Also, recently Instagram has rolled out an option to place your Ads in the reels section.

5. Use shorter video creatives.

Everything in marketing is gravitating toward video. It’s an overused adage, but it’s true.

Facebook ads using video creatives tend to gain more attention from the audience. Keep these two elements in mind when you create Facebook videos.

Don’t get too caught up with the production quality. Even videos recorded on your smartphone may be quite useful.

Best practices for Facebook advertising are evolving, and staying on top of these trends can help you achieve a greater return on your ad investment in 2021. As always keep experimenting for better results.

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