If there’s one thing that has completely upended the world of social media, it’s the rise of Instagram.

With millions of competitors active every day, and an increasingly clever algorithm to deal with, learning how to generate growth for your profile can be tough. The good news? There are a few best practices proven to deliver genuine results.

1. Optimize your Instagram profile.

Your Bio: You only have 150 characters, so keep it brief and to the point. To create interaction, highlight what you do and consider using branded hashtags. Fonts and emojis might help your bio stand out.

The Link: One of the most useful tools you have on Instagram is the link in your bio. It attracts visitors to your website and other online assets. Linktree and other tools can assist you in making the most of that single link.

Highlights: Your highlights are an excellent method to store important information that your clients require. They’re also great for rounding out your profile. Make certain that the colors you select are compatible with your theme.

2. Consistent posting

This may seem simple, but consistency is important on Instagram.

What’s the one thing that many of the most popular accounts have in common? Their feeds are constantly updated with new content. Making it a habit to post on a daily basis to gain more followers.

The idea is simple: the more information you produce, the more chances you have of being shared and discovered. We’re not suggesting that you emphasise quantity above quality, but rather that you commit to boosting your presence.

3. Add Hashtags

Anyone who uses Instagram should be aware of the power of hashtags.

Unfortunately, not all users make efficient use of these tools. You must conduct research to ensure that you are using the proper hashtags for your content. Keep an eye on the hashtags that are popular on Instagram’s “Explore” page.

If you’re stuck for ideas, look at other accounts that are similar to yours for inspiration, or use a hashtag generator for help. Keep away from any prohibited tags and remember to change things up. It is critical that your tags do not appear spammy.

Remember to use branded hashtags on a frequent basis for the greatest effects. They should be short, memorable, and related to your business in order for your consumers to use them on a regular basis.

4. Focus more on Video

Instagram video is fast becoming one of the most important tools. Since the launch of IGTV, the social media platform has been providing additional reasons for users to start filming. Nowadays, you have a variety of video alternatives to pick from, including:

Instagram Reels: The newest feature to Instagram videos, Reels are brief bursts of material similar to TikTok. It’s a wonderful method for the artist and brands to interact with their audience.

IGTV: IGTV is a wonderful tool for growing your Instagram since it offers you access to a different area of the app. National Geographic was one of the first firms to use IGTV to make content about nature more accessible. These NatGeo films, which feature partnerships with other industry leaders, further position the firm as a thought leader in its field.

Instagram Live: When you want to convey emotions and genuineness, use Instagram Live. It’s a method for you to show your consumers what’s going on behind the scenes.

5. Engage with others’ profiles

Let us not forget that Instagram is a social media platform where you may meet new people and interact with those who have similar interests to you.

Begin by liking a lot of images that are connected to your profile theme. For example, if you are displaying a healthy lifestyle or good nutrition, seek individuals who are talking about it.

Leave comments on other people’s posts to let them know how well they’re doing or to express your own thoughts on the subject. Don’t forget to check your own comments and DM inbox regularly.

These ideas may not be very new, but they are a reminder to keep your strategy fresh.