The digital marketing industry is a fast-paced industry that is ever-changing and growing. It is crucial that marketers keep up with the latest trends to ensure they are not left behind in the dust. There are many different trends that business owners should be aware of. In this blog, we’ll go through 3 of the biggest digital marketing trends for 2021 to give you a head start on your competitors. Take note of these and keep them in mind as you plan your own digital marketing strategy.
1. Intelligent chatbots
Chatbots allow firms to interact with their customers in order to improve customer connections and increase sales. When it comes to consumer products, businesses have discovered the convenience and effectiveness of chatbots.
In 2016, Oracle conducted a survey on the future of customer service. According to the survey, “more than one-third of brands say consumers and prospects want to complete a purchase or address service issues without communicating with a human employee, if possible.”
In terms of chatbots, 80 percent of sales and marketing leaders stated they were already using them or expected to use them in their customer experience techniques by 2020.
According to a recent Harvard Business Review (HBR) research, 15% of organisations that are ahead in their use of technology and data intelligence have developed faster than their competitors and are better positioned for the future.
Chatbots are completely customizable, with several options for templates, themes, fonts, and so on. Simply select and apply templates that best reflect your brand’s tone without sacrificing quality, style, interface, or content. AI chatbots can be established based on business requirements and changed at any moment by business developers without the need for coding. Bots may now be made using a drag-and-drop functionality, allowing for assembly with no coding necessary.
2. Ad-blocking Software
The digital marketing trends of 2021 aren’t only about optimism and advancement; they’re also about overcoming roadblocks like ad blockers. With 27 percent of internet users anticipated to use ad blockers by 2021, many businesses are seeing their primary source of traffic, especially PPC ads, cut off at the source.
First, you should identify how serious the issue is for you—your ad data and analytics should tell you everything you need to know. The impact may be insignificant depending on your target demographic or where you publish ads.
If your ads are blocked by ad blockers, your best plan is to adapt rather than try to persuade potential customers to change their preferences. Adjust your advertising budget to accommodate alternative, more lucrative campaigns, such as influencer marketing or sponsored content. Younger audiences don’t respond well to display advertisements in general, but they do respond well to influencer marketing, so switching is a good idea in any case.
3. Interactive Content
Here’s a trend that’s been around for a long, but it’s only recently been recognised as a recommended practise. Interactive material not only encourages more interaction, but it also increases the user’s enjoyment.
Quizzes, open-ended questions, surveys, contests, freebies, polls, calculator widgets, and other interactive material may do wonders for your business. They, at the very least, boost the amount of time consumers spend engaging with you, which improves your ranking in algorithm-based searches and feeds. People want to be involved, thus interactive content nearly always improves your user experience.
The usage of interactive content is part of a larger trend toward customization; by allowing consumers to answer questions for themselves or have their opinions heard, they sense a more personal connection to the brand. Don’t forget that it can also be used to collect data about user interests, for example, to improve products or websites.
Conclusion
We hope you enjoyed our blog about the latest digital marketing trends for 2021. In this article, we talked about the digital marketing trends we observed and will become popular in the future. As a business owner, it’s important to stay on top of the latest trends to ensure that you’re reaching new customers and staying ahead of your competitors. If you liked this article, feel free to share it with your friends.
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